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Video Marketing, LinkedIn Native Video

How To Make Your LinkedIn Videos Look Awesome! July 24, 2017

Hooray!

LinkedIn has finally caught up with the rest of the internet and will be rolling out native video across it’s platform over the next few weeks. But what does this mean? It means there will be more video in your news feed and if you are going to adopt it, you will need your videos to stand out. Our standards for what constitute a good video hasn’t changed much, we just allow our production standards to drop, if the content is good in any way. This is the effect YouTube and Facebook have had on the consumption of video.

Warning! LinkedIn is not like YouTube or Facebook (contrary to popular opinion) and broadcasting poor quality video will reflect badly on you and your business because your audience are potential employees, employers, clients and business partners. Do you want to look “cheap” in front of them?

Of course you don’t, so to help you look your best, here are a few of my tips to help you produce better quality videos.

When using your smart device, a tripod is a must when recording video. Shaky video will make you look more like Blair Witch than Blair Parry-Okeden. (Go on, Google the name) The type of videos that you will be producing will dictate the type of tripod you will need. If you are sitting at your desk, then a smaller tripod or grip-mount would do the trick nicely. But if you wanted to stand in front of a white board or screen, then a larger tripod would be needed.

Small Tripod – http://amzn.to/2vOKQCb
Grip Mount – http://amzn.to/2tsW9Pm
Tripod – http://amzn.to/2unL2u8

LinkedIn Videos

A tripod to hold your camera still for your LinkedIn Videos

Audio is one of the biggest barriers to viewership as our tolerance for poor audio is extremely low. Therefore, quality audio is necessary and the only way to do that is to buy a plug in microphone. The two types that you should consider is the lapel/lavaliere mic, or the directional mic. Both of these options work great for smart devices and again, depending on your set up will dictate your choice of microphones.

Lapel Mic – http://amzn.to/2uoyORZ
Directional Mic – http://amzn.to/2vOJwyT

LinkedIn Videos

A Wired Lapel Mic for your LinkedIn Videos

Lighting is always one of the biggest issues with quality video as you will be surprised how much better the picture is when it is well lit. Plus, technically is quite demanding and well beyond the patience level of most non-professionals. Your set up will determine the best options, but your first port of call should always be natural light. Set your desk up in front of a nice big window that allows lots of natural light in. Failing that, artificial light is manageable and here is my tip, try to have the lights at eye level, this will eliminate any shadows and the need for fill lights etc.

Cold Shoe Light – http://amzn.to/2gW4RDY
Diva Ring – http://amzn.to/2tSLcpN
Soft Box – http://amzn.to/2uOgti6

LinkedIn Videos

A SoftBox Set Up for artificial lighting for your LinkedIn Videos

Someone mentioned to me about the use of green screens the other day and while they are great, do you really need one? Why are you using one? What will you be using as a background as the green screen allows you to remove the background and replace it with whatever you like. Plus, this also adds a layer of complexity to your editing as it involves using a dedicated edit suite or software. If you are confident in setting them up and using them, then by all means, but if you are a newbie, then I would give them a miss until you build your confidence. Until then a book case or a bare wall will be fine until you find your feet. But a word of caution, if you are making videos and you work from home, make sure you have a look so there is nothing untoward being broadcast causing embarrassment or worse.

Collapsible Green Screen – http://amzn.to/2gVBEcs

Delivery of your message is important and you have to find the best method so that you come across as authentic and not a deer in the headlights. You could totally wing it, have all the knowledge in your head and let it come out naturally. Cue cards with bullet points are also a helpful way of delivering. Every idea or paragraph has one sentence that sparks the ideas and keeps your content flowing. Or you can use software to help you. That could be in the form of PowerPoint or Keynote, where the slides are live under your camera as you talk, or a dedicated app from your smart device that will place the text over the screen as you chat away. The last option sounds the easiest, but it is an actual skill that has to be developed. What normally happens is you end up becoming this wooden character that has no personality or inflection in their voice and you come across looking less than perfect.

AutoCue – http://bit.ly/2vzxNVR
TelePromter – https://bhpho.to/2jMr4Fx

LinkedIn Videos

Get your delivery right every time for your LinkedIn Videos with an AutoCue

Which leads us onto the last stop, editing. This can be a sticking point for some people, so avoid if possible. Record your video in one shot and don’t worry about any mistakes, we all make them, own them and move on for two reasons. If you can move on from a stumble you will eventually make less of them and it will save you a bucket load of time. But if you need to do some basic editing, like adding images, text or music, then stick to what you know. iMovie or MovieMaker will cover all your needs, but if you are a little savvy you could try one of the countless apps out there.

Green Screen Apps – http://apple.co/2tSY13r
Autocue Apps – http://apple.co/2tBT0RA
Editing Apps – http://apple.co/2ul5HMz

If you want to brush up a little on strategy and how and when to use video on LinkedIn, read a colleague of mine’s article, she always has great stuff.
http://wildfiresocialmarketing.com/2017/07/native-video-finally-comes-to-linkedin/

One last thing to think about before pressing record. A mirror. Gentleman I’m mainly talking to you, have look in the mirror, make sure you look respectable and that I can’t tell what you had for lunch by looking at your shirt. Run your fingers through your hair and straighten your shirt, remember you only have one chance to make a good impression.

Embrace video, be patient and enjoy the results!

 

Keen to give it a go? I do have an eBook floating around this site that you can download. It has hints and tips as well, but more aimed at your smart devices which are more than capable of producing decent results if used properly.

 

If you would like a more in depth chat about how to utilise video, please feel free to call me obligation free on 0401 719 859, you never know you might wrangle a coffee out of me. Or you can connect with me on the following platforms:

LinkedIn – linkedin.com/in/regsorrell

Twitter – @regsorrell

Facebook – facebook.com/onlinevideosperth

YouTube – youtube.com/user/onlinevideosperth

Good Luck!

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Reg Sorrell

After working in TV both in Australia and in the UK, Reg decided to use his production and story telling skills for good. Helping all business owners get to grips with how video can boost business in all areas has become and exciting part of his life.
Outside of work Reg is a keen basketball player and coach and enjoys riding his bike along the river.

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