Australian Small Business Advisory Service

Video Production / Video Marketing Strategy

Training for Small Business

Are you a small business in WA and want to know more about how video can be incorporated successfully into your business?

Through Business Station, who are administrating the Australian Small Business Advisory Services (ASBAS) Grant, I’m one of the Perth Professionals, who you can book Workshops and One on One Consultations with for a subsidised price.

I’m proud to be part of an exciting team of knowledgeable professionals, who will be delivering training across a broad scope of skills from video production to business software solutions. The #ASBAS initiative is designed to increase the digital capabilities and capacity of every small business in WA.

ASBAS Reg Sorrell

ASBAS Advisor, Reg Sorrell from Online Videos Perth

All you need to have is an ABN, have less than 20 employees and are not a not for profit, then you’re in!

As a new customer it works like this. (Hopefully)

You register via Business Station’s website, as they are the one’s administering the grant.

Once you register, you’ll be required to fill out a Digital Needs Analysis, so they can understand where you need help. Once in their portal you ONLY book one on one consultations. To  book a seat at a Boot Camp Workshop, you book through Eventbrite.

Are You Serious About Video?

You Need to Be Serious About Video!

The longer you leave it the harder it will get, as you wont be the first in your industry or niche to leverage the power of video which communicates directly to your potential customers.

This Is Not For The Feint Hearted!

If you want to be molly coddled into doing what you really should be doing, these workshops; I’m not for you.

Warning! I will do my damndest to drag you out of your shell, if that’s what you really want. Hence, this is not for the feint hearted.

I’m all about getting you over a hurdle of “I can’t do it” to “Yes I can!”

Here’s how it works.

Reg’s Video Boot Camp

This Boot Camp consists of four workshops delivered over 2 days at various venues around Perth. Such as Stirling Business Association in Balcatta, Business Station in Joondalup and Gosnells as well as BOSS Centre in Midland.

If you are part of a group or collective, I’m more than happy to bring my Video Boot Camp to you, at a venue and timing of your choosing. Or keep an eye out for upcoming dates

To attend Reg’s Boot Camp you need:

  • Smart Device/Camera to record video
  • Microphone that plugs into said device (Not essential for DIY 101, one will be recommended.)
  • Tripod for said device (Not essential for DIY 101)
  • Laptop/Tablet Device
  • Da Vinci Resolve 16 is the recommended editing software. It is totally FREE and a great opportunity to support an Australian business.
  • Logo in .png format with a transparent background
  • YouTube channel – Real easy to set up and saves a lot of time at the Workshop.
  • Can do attitude!

You will be required to complete four separate workshops, usually over 2 day, if I can swing it.

On the last day of the workshop, you will walk away with:

  • 60 – 90 second video of you delivering your Elevator Pitch with graphics, logo and music.
  • A set up YouTube Channel – Optimised and ready to go!
  • Channel Introduction Video
  • A head full of knowledge
  • A heart full of optimism
  • A desire to produce more videos.

Here is a rundown, of each of the four workshops.

Grow Your Business With Videos You Create

(DIY Video Production 101)

Let’s Shoot a Video

(DIY Video Production 201)

Let’s Edit Your Video

(DIY Video Production 301)

Grow Your Business with YouTube

(DIY Video Production 401)


If you’d like to learn more about each workshop, please feel free to discover more here: Reg’s Video Boot Camp

Here are a couple of testimonials from Attendees on how you can benefit from Reg’s Video Boot Camp

Lucy Brown – Baby Massage Perth

Ruth Hart – Hart & Alchemy


Once you have completed Reg’s Video Boot Camp, then you are encouraged to booking some 1on1 Consultations, for a fraction fo the market value, to ensure your direction is clear and that your goals are achievable.

Once, we both know what you are capable of, then we can discuss a video strategy moving forward. Remember, slow and steady wins the race.



1 on 1 Consultations



After the Boot Camp, you’ll have such a clearer vision of how video will work for you, we’ll be able to sit down and strategise on where video is best suited to grow your business. Once the light bulb has been lit, the possibilities are limitless.

You are more than welcome to book a consultation without having been through the Boot Camp. Just reach out beforehand and let Reg know what you want to chat about.

Advisory Topics

We can chat about anything business related, but here are a few examples to get the brain ticking.

  • How to incorporate video into your sales process
  • Using video to ATTRACT
  • Using video to EDUCATE
  • Using video to CONVERT
  • Platform specific SM video strategy
  • Using video to create company culture
  • How to use video within your online sales funnel
  • Which videos are best to achieve your marketing goals
  • Office Studio Set Up – Equipment and set up optimisation
  • Video production to publishing workflow
  • Incorporating Video into your Communication Strategy

Or any question / topic that you may have.

Everything will be tailored to you, not some templated approach, so this is a massive opportunity to work with me at this tremendously subsidised price.

Not Sure of the Value?

Here are some testimonials from business owners who benefitted from a Consultation.

Kirsten Graham – Compose Photography

Lisa Byfield – VisionQuest


Louise Cartledge – Authorised Celebrant

Ready To Book?

All you have to have to qualify is an

  1. Australian ABN
  2. Have less than 20 staff
  3. Not be “Not For Profit”

Book up to 30 days in advance

Your first consultation is $40 and $60 thereafter! (+GST)

Step 1

Register with Business Station as a New Client

Step 2

Fill Out the “Digital Needs Analysis” Form

Step 3

Book a 1 on 1 Consultation with me through the Social Media & Digital Marketing Topic

Register Now ASBAS

Register Now for ASBAS Workshops

Digital Marketing Experts

If you are looking for digital marketers in other fields, I know and recommend the following:

Jo Saunders – Wildfire Social Marketing (LinkedIn Profile Optimisation, Content Strategy)

Marianne Rom – Social Ediquette (Online Branding and Style Strategy, No 1 Cana Expert in Australasia 2019)

Sarah Thomson – Online Social Butterfly (Facebook and Instagram Marketing)

Karen Dauncey – Blue Cherry (SEO Google Adwords)

Lisa Kniebe – Words That Shine (Copy Writing)

Jo Minney – House Digital (Website strategy, WordPress)

Sharron Attwood – Brand Etiquette


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