Top 5 Benefits of a LinkedIn Profile Video July 4, 2016
Leveraging Video for a Better Profile Experience
LinkedIn has evolved over the years to become the most important business only social platform and to take full advantage of the potential, businesses, recruiters and job seekers must have a profile. Not only do you need to have a profile, it needs to be optimised and filled out 100%. Then there is the connection strategy, which I won’t be going into right now, but if you want to find out more, pop over to Wildfire Social Marketing where Jo Saunders, a leading LinkedIn expert, also from Perth, Western Australia, knows the platform inside out. To really take advantage of LinkedIn your profile needs to be found and stand out and what better way of doing so than with the most powerful communication tool on the web. Video! A LinkedIn Profile Video allows you to stand out and really connect with your audience.
So, with no further ado, lets jump right into the:
Top 5 Benefits of
Having a LinkedIn Profile Video
1. Get Found, Stand Out
Two of the hardest things to do on LinkedIn is to be found in search and to stand out when you do. LinkedIn ranks your profile according to perceived relevance, through use of keywords and phrases – does you profile best match what is being searched for? Another important aspect is the completion of your profile and connections in common.
“Ensuring your profile is up to date and relevant to your audience will help you be found, having a well positioned headline and profile photo will help your profile get chosen, but then we need to use our profile to connect. A well written summary really helps, but adding video to your Summary, may be the reason you get that call or message. I have been booked to speak because of the video on my LinkedIn profile.” – Jo Saunders
Video can be your competitive advantage.
2. Know, Like and Trust
One of the benefits of being on video is that the viewer gets to know you better. It is easier to connect when you speak through a camera. Rather than just reading about your achievements, the person can hear and see you speak about them. Verbal and non-verbal communication are key to understanding and connecting with someone. The viewer gets to hear your voice; how you use tone and volume. They get to see your body language, expressions and micro expression and discern whether or not they believe you (which makes it a great filter!) and therefore whether or not they like and trust you. A profile visitor cannot get an accurate perception about a person from reading text alone.
3. Build Relationships
Building relationships with people when you aren’t even in the room has to be one of the most unique benefits of using video. How many of us have a favourite TV or movie star? And what would be the percentage of people who have actually met the star? Very few, yet we still love our stars and celebrities, and often feel as if we know them. Why? After watching them on screen we feel a deeper connection compared to seeing someone in a poster. The flip side to this is not wanting to meet your heroes, just in case they don’t meet your expectations.
4. Get ahead of your Competition
At this point in time the take up rate for profile videos is small, but that is slowly changing with more people realising the benefits and jumping on board. Having a video makes the viewer want to press play and by default, get to know you, meaning you are already ahead of the competition. Taking a different approach to your profile will stand out and encourage engagement, which, if all goes to plan, results in you attracting some great opportunities.
“On paper we can all look the same. Anyone can write a fabulous profile, especially if you outsource to a specialist like myself, but no one can be YOU on camera. This is your ultimate competitive advantage – being yourself. We can be a large pool of competitors fighting for attention, but no one else has your exact professional story, your expertise journey, your values, vision and voice, and your bigger why. Video allows you to communicate all of this succinctly. So while it won’t get you found, it is an important part of the next step, which is connecting with the person who has clicked to read your profile.” – Jo Saunders
5. Ability to Leverage Video
Many social media platforms have Live video as an option, but the beauty of creating a LinkedIn Profile video is the leverage. Record once, use multiple times.
The video can be hosting on your YouTube channel, posted on Vimeo, linked to you Profile LinkedIn summary, and/or experience section. It can be shared as updates, shared to other social media platforms, shared in your newsletter and promoted through your email signature.
Creating a video introduction has a longer lifespan than most live in-the-moment video, and having such a diverse usage, it is worth creating something high quality, which a professional can give you.
Here at Online Videos Perth, we bring together our expertise with our innovative approach, we also partner with leading industry specialists such as Jo Saunders, to create relevant products that meet the needs of our clients.
If you feel your LinkedIn profile is missing that personal connection, lets chat about how you can bring your profile to life with video, to create deeper business relationships by letting people get to know you through video.
Feel free to connect to Jo and myself and take a look at how we use video on our profiles…
Want to watch Jo’s LinkedIn Profile Video? here it is –
To chat to Reg about your LinkedIn Profile Video, call 040 171 9859